We designed this game for DDB and BC Dairy. Its goal was to attract media attention by opening a pop-up escape game to the public for two weeks. We took a low-concept theme (escaping adult life) and made it exciting through audio and tech-driven puzzles. Uncertainty about the final pop-up location made the build challenging, but thanks to detailed pre-renderings all suppliers in Vancouver were clear on exactly how the build should come together. The game was a big hit with players and was a darling with local media.